We’ve all been there—reading a holiday greeting that feels less like festive cheer and more like it came straight out of a factory, churned out alongside assembly-line snowflakes and pre-packaged sentiment. Whether it’s the overused “Wishing you all the joy of the season” or the dreaded “Warm regards,” these cookie-cutter messages don’t exactly scream heartfelt holiday spirit. If you’re sending digital Christmas cards this year, let’s make sure your message doesn’t feel like it was ghostwritten by a robot.
Here’s how to craft a holiday eCard message that’s as warm and genuine as freshly baked cookies—but still professional enough to impress your business contacts.
1. Skip the Corporate Jargon
Nothing drains the holiday cheer faster than cold, overly formal language. Your business Christmas cards can remain professional without sounding like an annual report. Avoid phrases like “In alignment with our corporate mission, we wish you a joyous holiday season.” Instead, try something friendlier like, “Thank you for being part of our journey this year. We wish you and your loved ones a happy holiday season!”
Tip: Read your message out loud. If it sounds like a board meeting, it’s time for a rewrite.
2. Keep It Personal
A little personalization goes a long way. No one wants to receive a generic “Dear Valued Client” greeting. Instead, take the time to add names, references to past collaborations, or even a nod to their industry. With digital holiday cards, this is super easy to do—most platforms allow you to customize messages for each recipient.
For example:
“Hi Sarah, we loved collaborating with you this year! May your holiday season be as bright as your ideas (and as stress-free as possible).”
It’s heartfelt, relevant, and adds a human touch—just what a holiday card needs.
3. Find the Right Tone
The tone of your corporate Christmas cards should balance professionalism with warmth. Think of it as a middle ground between a formal memo and a “Merry Christmas” text to your cousin. Avoid overly casual slang like “Happy Hols!” but don’t be afraid to let a little personality shine through.
Example:
“We hope this holiday season brings you moments of peace, joy, and just the right amount of chocolate. Cheers to a fantastic year ahead!”
4. Keep It Short and Sweet
Remember, your recipient is likely receiving dozens (if not hundreds) of Christmas eCards and emails during the holiday season. Respect their time by keeping your message concise and impactful. A few heartfelt lines pack more punch than a paragraph of filler text.
5. Be Playful (When Appropriate)
If your audience allows for a bit of humor, don’t hesitate to sprinkle in some holiday fun. Adding a clever line or lighthearted joke can make your animated Christmas cards memorable.
Example:
“Wishing you a holiday season so joyful, even your inbox smiles (and stays uncluttered). Happy holidays from all of us at [Your Company]!”
6. Don’t Forget the Call to Action
Yes, it’s a holiday card, but that doesn’t mean you can’t weave in a gentle nudge for future collaboration. Something as simple as, “We’re excited to continue working together in the new year,” adds purpose without feeling pushy.
7. Test It Out
Once you’ve written your message, test it. Send an eCard to yourself or a colleague and read it as if you’re the recipient. Does it feel genuine? Warm? Not written by a robot? Good—now you’re ready to hit send.
Why a Thoughtful eCard Matters
A well-written holiday eCard shows your clients, employees, or partners that you value them. It’s an opportunity to stand out in a sea of bland, robotic greetings and leave a lasting impression. With digital Christmas cards, you can effortlessly combine stunning design and heartfelt messaging to make your business relationships stronger than ever.
Final Thoughts
Writing a holiday eCard doesn’t have to be complicated. By avoiding clichés, adding personal touches, and keeping your tone warm and genuine, you can create a message that feels human, festive, and unforgettable.
So, go ahead—make an eCard that spreads joy, strengthens connections, and lets your personality shine. Your recipients (and their inboxes) will thank you for it.Happy holidays from eCard Shack—your go-to for creating memorable, professional, and oh-so-personalized digital holiday cards! 🎄✨